Pocket Express Interview with Eric McCormick and Tom Cavanagh
Eric McCormack and Tom Cavanagh star in Trust Me, TNT’s contemporary drama series about a cutting edge–and slightly crazed–Chicago advertising agency. McCormack, playing art director Mason McGuire, is a family man and a nice guy with a wife and two kids. Cavanagh is Conner, a brilliant copywriter whose impulsivity and unpredictability at times causes difficulties. Their close working relationship and friendship is put to the test when McCormack gets a promotion, taking over from their boss after his untimely–and somewhat comical–death. Supporting cast members include Monica Potter who previously starred in Boston Legal, Griffin Dunne from Law & Order and Sarah Clarke of 24. Red joined in on a conference call with McCormack and Cavanaugh about the show which premieres Monday, January 26 at 10 p.m. ET/PT.
I loved the first two episodes. They’re great. And one of the things that struck me is how real the characters and the advertising agency seem. I have friends who work for advertising agencies and it’s just like totally crazy. Did you hang around agencies to get the feel for what it’s like or was it totally based on the writer’s experiences?
Tom Cavanagh: The advantage we have is in the big budget world of television, advertising and acting go hand in hand. It’s cross pollinating; you see a lot of it. The second advantage we have is that the guys who are writing this show are not Hollywood screenwriters. Hunt Baldwin and John Coveny were big media moguls in the world of advertising in Chicago. And so what we get from them is legitimacy and authenticity. Everything from how meetings go, where you would stand to what you call each other and how it plays out in terms of the double talk and innuendo–those guys navigate us through that kind of stuff. These guys are recreating the world exactly as they lived it. And they lived it at the highest level.
Eric McCormack: When the show got picked up they called their friend Wit Freeze who was an art director they both worked with and made him a producer.
Tom Cavanagh: An award-winning art director.
Eric McCormack: So not only do we have two copywriters bringing their expertise, but whenever I have a scene where I think I should be doing something art director like, so that the audience understands Mason’s job, Wit comes in and he can explain how we work. And so it feels like we have all the expertise we need right there, which is great.
That’s terrific. What’s your feeling: is show biz is as crazy as the ad biz or is ad business crazier than show biz?
Eric McCormack: I think they’re both cutthroat in their own way. The interesting thing about advertising is that even within an advertising agency there is tremendous competition and cutthroat. You could be picked apart by vultures across the hall at any moment. There’s sabotage and thievery. So if people say why do I want to watch a show about advertising, I explain to them that its really about how men work together, steal from each other, and eek out a living. It doesn’t matter that it’s advertising, it’s real world.
Former Shakespearean actor Eric McCormack received five Golden Globe nominations and an Emmy for Outstanding Lead Actor in a Comedy series for his role as Will Truman in the long running series Will & Grace. He also starred as Colonel Clay Mosby on Lonesome Dove: The Outlaws Years. Cavanagh starred in the TV series Ed and is also the host of Inside the Vault, a series where he takes viewers inside the Smithsonian. Besides that, he acts in two other TV series–Scrubs and Eli Stone. Cavanagh won a Daytime Emmy nomination for his work in Bang Bang, You’re Dead for Showtime.
Has your involvement in the show kind of made you overnight experts in what makes a good ad campaign? For example, do you find yourself watching a commercial or looking at a print ad and saying, “Hey nice tag,” or studying it in a completely different way or changing your appreciation or your wariness about advertising?
Eric McCormack: I . . .
Tom Cavanagh: Good answer.
Eric McCormack: Ironically, we are working such long hours now that I can’t remember the last time I actually sat down and could watch a television show with commercials in it. But I would say that part of what attracted me to the show was that the last few years or so, I think we’ve all become aware that commercials just aren’t necessarily what they used to be. They can’t be. They can’t sell us the old products in the old ways. I think in a post Seinfeld world, advertising has become more ironic, smarter, it has to be. And the ones that really soar, the ones that make it to the Super Bowl, that kind of thing are the ones that are truly smart, clever, young thinking. I think that when we’re in the scenes where we’re trying to come up with pitches and tag lines, you do have an appreciation for what has made it and what won’t.
Are there commercials that you guys had done, back in your starting out days, for different products? Can you share a little about those experiences?
Eric McCormack: We both did Labatt’s ads, didn’t we? In Canada?
Tom Cavanagh: I had a Blue Light campaign in Canada. I think we shot something close to 11 spots, which was a blast because all I had to do is get the tag line out which was simply, “If I wanted water I would ask for water,” mocking the Canadian beer alcohol content over the American beer alcohol content. I got to improvise and I had a man’s best friend, a dog that I riffed with. And as weird as it seems to say for a beer commercial, it was a great acting experience and handsome wages.
Eric McCormack: I didn’t audition for a whole lot of commercials, but the one campaign I got was for a product called Labatt’s Dry, which died as a product as quickly as the spots did. But I did five spots with a girl and in every commercial I was trying to hit on her and in every commercial we were different characters. It was just a blast. But auditioning for commercials is one of the most grueling, hideous things ever because it is so much about how you look and it’s cut throat. I remember auditioning for a long distance company and there were three actors. We were told you’re three buddies and you’re all trying to talk on the phone and we worked out some stuff we were going to do, and as soon as we got inside one of the actors just grabbed the phone and cut off the audition and got the role. That’s when I realized, hey, I’m not in the woods anymore.
TNT’s “Trust Me” premieres Monday, January 26th at 10 p.m. (ET/PT).
–Interview by Jane Ammeson, Red Editorial Staff.
–Photo credit: Art Streiber
–The information presented and opinions expressed herein are those of the authors and do not necessarily represent the views of Handmark, Pocket Express and/or its partners.







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