So Touchy (NBA)
During last Friday’s game against Denver, Mark Cuban was so incensed at the refs for not calling a technical on JR Smith (Smith left the Denver bench to taunt Antoine Wright) that he whipped out his cell and posted the following message on Twitter:
“How do they not call a tech on JR Smith for coming off the bench to taunt our player on the ground?”
Now, the NBA doesn’t like internal criticism, and they have several rules in place that are presumably borrowed from a few third world dictatorships which punish those in the NBA that criticize the “lig.”
That’s why Cuban’s “tweet” cost him a $25,000 fine, which, by the way, also works out to be a fine of $1,136.36 per word or $324.67 per letter (character), including the question mark.
Fine, whatever, Cuban can afford it. It’s no big deal. Hell, even in these hard economic times $25,000 is literally not worth getting out of bed for if you live in the NBA’s world.
That said, it’s still absolutely ridiculous for the NBA to be this sensitive. I understand the NBA’s need to penalize anyone in-house with a negative opinion of them, but if they’re going to be this touchy over what amounts to be a glorified text messaging service in Twitter, they’re going to find themselves fining plenty of people for plenty of stupid reasons.
Here’s what I mean: the problem with texting in any form–a necessary evil that I try to avoid whenever possible–is its lack of inflection. I think we all know how the meaning or intent of one single word or sentence can change drastically depending on its delivery.
The difference between saying, “You’re so smart!” to someone who is, and saying, “You’re so smart!” to someone who isn’t is the difference between a “Thank you” and “Screw you” from the person you’re talking to.
And when you just read something like that on a screen, it’s sometimes hard to know if you’ve just been offended or not. It’s happened to me plenty of times, and I know I’m not the only one.
That’s why Cuban missed a golden opportunity here to raise a stink–well, he did raise a stink but it could have been a bigger one–over his errant tweet.
The NBA just assumed that Cuban was admonishing the integrity of an NBA official (I know! Unheard of, right?), but what if Cuban were simply asking a question? Are open-ended questions not allowed anymore? Read the quote again, but this time, don’t read it as a slam on the refs, but rather as a genuine inquiry:
“How do they not call a tech on JR Smith for coming off the bench to taunt our player on the ground?”
What’s wrong with that? Now, if Cuban’s tweet were this:
“THESE REFS ARE TERRIBLE! How do they not call a tech on JR Smith for coming off the bench to taunt our player on the ground? I WANT SOME HEADS! THIS IS SOME CRAP!”
Well . . . I’d say his intentions were pretty clear, wouldn’t you?
25 grand is a drop in the bucket for Cuban. But it will be interesting to see if the NBA has opened a huge can of worms by fining someone over a Twitter post. By doing so, the NBA is sending a message that a person’s intentions behind a Twitter post are irrelevant.
The only thing that matters is how the NBA takes it, even if you didn’t mean anything by it. But hey, that’s ok.
Because the people running the NBA are so smart.
–Joey Alfino, Red Editorial Staff.







I have found two spots that have absolutely blown me away recently and shown me what London should really be like. They are At Proud in Camden and the Roof Gardens in Kensington.
I spent a week preparing myself for Macon, listening to the Allman Brothers every chance I got. So it was with a head full of guitar riffs and the soaring vocals of “Midnight Rider” that I climbed the stairs of