Thom Beers, Chief Executive Officer of Original Productions, likes to celebrate the hard-working person–men and women not afraid of danger and taking on jobs that go way beyond a chair behind a desk. And his successful television shows such as Deadliest Catch, a documentary television series about fishing in the Bering Sea, and Ice Road Truckers, a reality TV show about driving the dangerous ice routes, showcase these perilous jobs.
Beers is the executive producer of truTV’s Black Gold, now starting its second season. During the show’s first season competing oil crews worked on erecting their rigs and successfully drilling crude before the other crews could get to it. This year, the focus is on the roughnecks of Rig 28, who have only 50 days to try to save the lease on a very valuable piece of land before it expires. It’s a feat that requires drilling four, back breaking holes. In the words of one of the players, pipe salesman Rooster McConaughey, “It’s never been done before.” Beers took the time to talk to Red about his series and the stories behind them.
Why do you think you’re drawn to these tough jobs and the people who do them?
These guys are absolutely living it. That’s what I love about them. We built this country with our hands, with honest work for honest pay. My dad worked at Ford for 40 years, my mom was a housewife. I don’t have a single deadbeat in my family. Even when people got divorced, you manned up and you were responsible. I think where we got in trouble in this county was when we picked things up and shipped them overseas. Some people think that the only reason we won World War II is because of our soldiers who were originally farm boys. They could pick up odd bits of things and put them together to make something. But now we don’t make anything anymore.
Is that what attracted you to the concept of making a show about working on oil rigs?
I’m curious and I always wanted to figure things out and I’m always asking how do they do that. I was at the gas station one day and I thought: how does this get from the ground to my tank and who does the work to get it there?
Do the jobs that we see on Black Gold or Ice Road Truckers or many of your other shows easily translate to a series?
You have to ask yourself, “What’s the challenge?” When you’re making a show like Ice Road Truckers, I mean it’s really a guy in a truck driving in a straight line going 15 miles per hour. But I grew up in a big Italian family and we were all storytellers. And in Black Gold or the other series, we have these great stories. It’s like the movie All About Eve, there are great dramatic arcs that make it a great story.
Is there a formula, so to speak, for making these shows work?
You have to have an exotic location as well as the right amount of crisis. It has to be blue-collar and accessible. For Black Gold, everybody I know gasses up their cars so this show just made perfect sense.
Original Productions, founded by Thom Beers in 1999, has produced over 40 series and is one of the leading suppliers of unscripted reality programming today. Beers’ award winning shows, including Monster Garage, Iditarod, Verminators and 1,000 Ways to Die, open a door into the lives of people doing dirty and dangerous jobs.
Your shows are about tough jobs, so what type of jobs did you hold before you got into television?
I grew up in Buffalo, New York and my uncle owned a chain of pizzerias. I worked in restaurants, I cooked for years. I did all sorts of jobs before getting into TV 25 years ago.
You don’t just sit back and produce these shows; you’re out there with some of these guys, aren’t you? Can you share an experience?
With Deadliest Catch we were out in those boats and it was really cold and gnarly and icy. There was very little sleep. And the work was very very tough.
How hard is it to take a job and turn it into a show?
Black Gold, for example, has been with me for quite a while. You have to find people who work with you. There are problems with liability insurance. People worry about what will happen if something goes wrong. But people have to trust that we’re doing the right thing. There are a lot of disabilities and injuries on those rigs. But someone finally came around and let us do it.
Are there other difficulties?
Sometimes you have to wait for the technology to catch up with what you’re doing to make the cost feasible. Like for Ax Men, I avoided that for years because of the cost of having cameramen covering something like 100,000 square miles of forest. With some series like Ice Road Truckers, the Deadliest Catch and Black Gold, it’s a limited working environment. The deck for the Deadliest Catch is 20′ by 40′. An oil rig is a 20′ by 30′ square foot platform and a truck cab isn’t very big. With those you can concentrate the cameras but trying to cover a forest–well–I had to wait for the technology to get cheaper to do it.
You talk about how we don’t make things anymore. Are you trying to teach your 12-year old son how to make things?
I had him out here and it was his first power drill experience. We don’t make things. A lot of people over 35 know how to do handyman type of things, a lot less under 35 do.
When you’re not on oil rigs or on a boat deck in the Bering Sea or behind your desk, what do you like to do for fun?
Hang out with my son. He’s the joy of me, of my life. We like to fish, go river rafting, and just spend time together.
What do you like most about your job?
Absolutely living the life with the people who do this work. I couldn’t make The Biggest Loser, Survivor–they’re great but this is what I like. And I think I help bring respect to people who work hard with their hands. A guy came up to me after Monster Garage came out, and he was a car mechanic, and he said, “Thanks, you made my job cool to my kids.” And I thought that’s not a bad way to live your life–making blue-collar workers look great. After all, we built this country with our hands.
–Interview by Jane Ammeson, Red Editorial Staff